But here’s the challenge: there are hundreds of agencies claiming to be “Google Ads experts.” Some specialize in ecommerce, others in lead generation. Some excel at creative strategy, while others are data-obsessed performance machines.
This guide cuts through the noise. We’ve analyzed client reviews, case studies, specializations, and proven results to bring you the top 20 PPC agencies operating in the United Kingdom for 2025. Whether you’re a startup looking to test channels or an enterprise seeking to optimize millions in ad spend, you’ll find an agency that fits.
How We Picked These Agencies
Our selection process wasn’t arbitrary. We evaluated agencies based on five core criteria:
Client Results: Verified case studies showing tangible ROI improvements, conversion rate lifts, or cost-per-acquisition reductions.
Reviews and Ratings: Scores from Clutch, G2, Google Reviews, and Trustpilot, focusing on agencies with 4.5+ ratings and substantial review counts.
Specialization: Industry expertise (B2B, ecommerce, SaaS, local services) and platform mastery (Google Ads, Microsoft Ads, Meta, Amazon, LinkedIn).
Transparency: Clear pricing models, detailed reporting capabilities, and accessibility to founders or senior strategists.
Innovation: Adoption of AI bidding strategies, privacy-first tracking solutions, and creative testing frameworks that align with 2025’s digital marketing landscape.
Top 20 PPC Agencies in the United Kingdom
1. Impression
Location: Nottingham & London
Website: impression.co.uk
Impression combines technical SEO with high-performance PPC, making them ideal for businesses seeking integrated search strategies. They manage accounts ranging from £10k to £500k+ monthly and have deep expertise in Google Ads, Shopping campaigns, and programmatic display.
Services: Google Ads, Microsoft Ads, Shopping campaigns, display advertising, remarketing, analytics and attribution modeling.
What Makes Them Stand Out: Their “Revenue Science” approach links PPC activity directly to business outcomes. They use custom tracking and attribution models that go beyond last-click, giving clients true visibility into campaign performance.
“Impression helped us scale from £50k to £200k per month in ad spend while maintaining our target ROAS. Their reporting is the best we’ve seen.” Ecommerce Director, Fashion Retailer
2. Climb Online
Location: Manchester
Climb Online brings an analytical edge to paid search. They’re particularly strong with B2B SaaS companies and brands with longer sales cycles that require sophisticated attribution.
Services: Google Ads, LinkedIn Ads, demand generation campaigns, conversion rate optimization, landing page testing.
What Makes Them Stand Out: Climb’s proprietary bidding algorithms adapt faster than standard Smart Bidding, especially for low-volume, high-value conversions. They’re also transparent about what’s working and what’s not—no fluff.
“We were skeptical about LinkedIn Ads ROI, but Climb proved us wrong. They generated 47 qualified leads in Q1 at half our previous cost per lead.” Marketing Manager, Software Company
3. Hallam
Location: Nottingham
Hallam is a full-service digital agency with a formidable PPC division. They work across multiple sectors but shine in travel, retail, and finance.
Services: Paid search, paid social (Meta, TikTok, Pinterest), YouTube advertising, Google Shopping, Amazon Ads.
What Makes Them Stand Out: Their creative team works directly with PPC specialists to produce high-converting ad copy and video assets. This integration between creative and performance is rare and effective.
“Hallam’s ability to pivot strategy mid-campaign saved our peak season. Their team operates like an extension of ours.” Head of Marketing, Travel Brand
4. Atomic 212°
Location: London
With roots in Australia, Atomic 212° brings a global perspective to UK campaigns. They handle enterprise-level accounts and excel at omnichannel strategies that blend search, social, and programmatic.
Services: Google Ads, Meta Ads, programmatic display, connected TV advertising, data strategy, creative production.
What Makes Them Stand Out: Atomic’s media buying power means better CPMs for display and video campaigns. Their data science team builds predictive models that forecast campaign performance before launch.
“Atomic helped us enter the UK market with a £300k launch campaign. We hit our customer acquisition targets in month two.” International Expansion Lead, Consumer Brand
5. Found
Location: London
Found is purpose-built for performance. They don’t do brand campaigns or vanity metrics everything is tied to revenue and profit.
Services: Google Ads, Shopping campaigns, Performance Max, Microsoft Ads, conversion tracking implementation.
What Makes Them Stand Out: Found’s “Profit First” model optimizes for contribution margin, not just ROAS. They work closely with finance teams to align ad spend with cash flow and profitability targets.
“Found restructured our entire account around profitability. We’re spending more now but generating 3x the profit we were six months ago.” Founder, DTC Brand
6. Brainlabs
Location: London
Brainlabs is one of the UK’s most recognized PPC agencies, known for technical rigor and automation. They’re a Google Premier Partner and manage millions in monthly ad spend.
Services: Google Ads, Microsoft Ads, programmatic advertising, Amazon Ads, data analytics, marketing technology consulting.
What Makes Them Stand Out: Their proprietary tools (like AdEspresso scripts and automated rule sets) give clients a competitive edge. Brainlabs also invests heavily in team training, meaning you get strategists who are ahead of platform updates.
“Brainlabs doesn’t just run campaigns—they engineer solutions. Their automation saved us 15 hours per week in account management.” PPC Manager, Financial Services
7. Distinctly
Location: Bristol
Distinctly focuses exclusively on Google Ads and Microsoft Ads, which allows for deep platform expertise. They’re ideal for mid-market companies that need hands-on account management without the enterprise agency price tag.
Services: Google Ads management, Shopping campaigns, remarketing, conversion rate optimization, GA4 setup and training.
What Makes Them Stand Out: Distinctly offers “Ads Surgery” sessions where clients can book time with senior strategists for strategic reviews transparency and education built into the service model.
“Distinctly feels like a true partnership. They respond within hours and treat our budget like it’s their own.” Operations Director, B2B Services
8. Kaizen
Location: London
Kaizen is a digital performance agency with strong roots in Amazon Ads and ecommerce marketplaces. If you sell on Amazon, eBay, or other platforms alongside your website, Kaizen understands the full ecosystem.
Services: Amazon Ads, Google Shopping, marketplace advertising, feed optimization, SEO, content marketing.
What Makes Them Stand Out: Their marketplace expertise is unmatched. Kaizen manages the complexity of advertising across multiple sales channels while maintaining consistent branding and messaging.
“Kaizen increased our Amazon revenue by 140% in six months while keeping ACoS under 20%. They understand retail at a granular level.” Ecommerce Manager, Home Goods
9. Loud Mouth Media
Location: Belfast & Dublin
Loud Mouth Media serves clients across the UK and Ireland with a strong focus on local service businesses and lead generation campaigns.
Services: Google Ads, local service ads, call tracking, lead management integration, Meta Ads, reputation management.
What Makes Them Stand Out: Their call tracking and lead attribution systems ensure clients know exactly which keywords and ads drive phone inquiries. This is critical for service-based businesses where conversions happen offline.
“Loud Mouth tripled our inbound calls and helped us close £180k in new business in Q4. Their reporting shows ROI down to the keyword level.” Owner, Legal Firm
10. Blue Array
Location: London
Blue Array is a boutique agency that punches above its weight. They work with ambitious brands that value creative testing and rapid iteration.
Services: Google Ads, Meta Ads, TikTok Ads, creative production, landing page optimization, conversion tracking.
What Makes Them Stand Out: Blue Array runs more creative tests than most agencies. They believe ad fatigue is the silent killer of campaigns and constantly refresh messaging, visuals, and offers.
“Blue Array’s creative testing framework helped us find winning ad angles we never would have tested. Our click-through rates doubled.” Marketing Lead, FinTech Startup
11. Croud
Location: London
Croud operates globally with a UK hub in London, managing enterprise-level paid media campaigns for brands like Farfetch, ASOS, and Metro Bank. They’re built for scale and complexity.
Services: Paid search, paid social, programmatic display, Amazon Ads, marketplace advertising, creative production, marketing analytics.
What Makes Them Stand Out: Croud’s “crowd model” taps into a global network of specialists, giving clients access to niche expertise without paying for full-time headcount. Their technology platform centralizes campaign management across dozens of markets.
“Croud manages our paid media across 15 countries. Their platform gives us visibility we never had before, and their specialists deliver local market insights.” Global Marketing Director, Luxury Retailer
12. Rise at Seven
Location: Sheffield
Rise at Seven made its name in creative PR and SEO, but their PPC division punches hard. They excel at campaigns where storytelling meets performance perfect for brands that want ads with personality.
Services: Google Ads, paid social (Meta, TikTok, LinkedIn), creative strategy, content production, influencer partnerships.
What Makes Them Stand Out: Their creative team develops campaigns that go viral organically, then amplifies them with paid distribution. This blended approach gets more mileage from every creative asset.
“Rise at Seven created a campaign that earned media coverage and drove conversions. Their ads didn’t feel like ads—they felt like content people actually wanted to see.” – Brand Manager, Consumer Tech
13. Mojo Media Labs
Location: Edinburgh
Mojo Media Labs focuses exclusively on B2B companies, particularly in technology and professional services. They understand complex buyer journeys and multi-stakeholder decision processes.
Services: Google Ads, LinkedIn Ads, demand generation, account-based marketing, lead nurturing campaigns, CRM integration.
What Makes Them Stand Out: Mojo’s ABM approach targets specific companies and decision-makers with personalized messaging. They integrate PPC with sales enablement tools so marketing and sales work from the same playbook.
“Mojo helped us move from spray-and-pray marketing to surgical targeting. We’re now reaching C-level executives at our target accounts consistently.” VP Marketing, B2B Software
14. Push Group
Location: Southampton
Push Group lives and breathes ecommerce. They work with retailers across fashion, beauty, home goods, and lifestyle categories, managing everything from Google Shopping to Meta catalog ads.
Services: Google Shopping, Performance Max, Meta catalog ads, dynamic remarketing, feed optimization, conversion rate optimization.
What Makes Them Stand Out: Push’s product feed optimization ensures every SKU is tagged, categorized, and bidding appropriately. They’ve built custom scripts that automatically adjust bids based on inventory levels and margins.
“Push Group increased our Shopping campaign ROAS by 180% in one quarter. Their feed optimization alone was worth the investment.” Head of Digital, Fashion Brand
15. Tillison Consulting
Location: London
Tillison Consulting specializes in LinkedIn Ads and B2B lead generation. If you’re selling to enterprise clients or running complex sales cycles, they’ve likely solved problems similar to yours.
Services: LinkedIn Ads, thought leadership campaigns, lead generation, sales funnel optimization, content syndication.
What Makes Them Stand Out: Tillison’s audience targeting on LinkedIn goes beyond job titles. They layer intent signals, company data, and behavioral patterns to reach buyers actively researching solutions.
“Tillison transformed our LinkedIn strategy. We went from generic lead gen forms to booking qualified meetings with VPs and directors.” Demand Gen Manager, Enterprise Software
16. Embryo
Location: Manchester
Embryo is a full-service digital agency with a strong PPC practice. They handle everything from search to social to programmatic, making them ideal for brands that need integrated campaigns.
Services: Google Ads, Meta Ads, programmatic display, YouTube advertising, remarketing, SEO, web development.
What Makes Them Stand Out: Embryo’s integrated approach means PPC informs SEO, creative aligns with conversion rate optimization, and all channels work toward unified goals. Their monthly reporting connects every tactic to revenue.
“Embryo doesn’t silo channels. Their campaigns work together, and we’ve seen a 40% lift in overall digital performance since partnering with them.” Marketing Director, Professional Services
17. Modo25
Location: London
Modo25 has built a reputation as Performance Max specialists. Google’s newest campaign type is complex, and Modo25 has cracked the code on creative testing, asset optimization, and audience signals.
Services: Performance Max, Google Shopping, YouTube Ads, creative production, analytics and attribution, Google Ads consulting.
What Makes Them Stand Out: Modo25 runs structured creative experiments within Performance Max to identify which headlines, images, and videos drive the best results. Most agencies treat Performance Max as a black box—Modo25 engineers it.
“Modo25 helped us transition from Shopping campaigns to Performance Max without losing efficiency. Our cost per acquisition actually improved by 22%.” – Ecommerce Manager, Health & Beauty
18. Edit
Location: London
Edit leads with creativity. They’re a paid social powerhouse that develops scroll-stopping content for Meta, TikTok, and Snapchat. If your audience is under 45, Edit knows how to capture their attention.
Services: Meta Ads, TikTok Ads, Snapchat Ads, creative strategy, user-generated content, influencer collaborations, video production.
What Makes Them Stand Out: Edit’s creative testing velocity is impressive. They produce 20-30 ad variations per campaign and ruthlessly kill underperformers. This rapid iteration cycle keeps ads fresh and engagement high.
“Edit’s TikTok campaigns delivered a 4x return on ad spend in our first month. Their content doesn’t look like ads—it looks native to the platform.” – Social Media Lead, DTC Brand
19. Journey Further
Location: Leeds
Journey Further combines data science with paid media. Their team includes analysts who build predictive models, attribution frameworks, and customer lifetime value calculations that inform bidding strategies.
Services: Google Ads, paid social, programmatic advertising, marketing analytics, data visualization, customer data platforms.
What Makes Them Stand Out: Journey Further’s analytics practice sets them apart. They don’t just report on campaign performance—they forecast future outcomes and recommend budget allocation across channels.
“Journey Further showed us which channels were cannibalizing each other and which were truly incremental. We reallocated £80k in budget and saw immediate ROI improvements.” – Head of Performance Marketing, Retail
20. Wolfgang Digital
Location: London (Originally Dublin)
Wolfgang Digital brings Irish flair to London. They’re ecommerce specialists with a track record of scaling online retailers from six to seven figures in annual revenue.
Services: Google Ads, Google Shopping, Meta Ads, email marketing integration, conversion rate optimization, analytics setup.
What Makes Them Stand Out: Wolfgang publishes an annual KPI report analyzing performance benchmarks across hundreds of ecommerce accounts. Their transparency and data-sharing culture builds trust with clients who want partners, not vendors.
Wolfgang helped us scale from £500k to £2M in online revenue in 18 months. They treat our business like it’s their own. Founder, Home Goods Brand
Comparison Table: Top 20 UK PPC Agencies
| Agency | Location | Core Services | Best For | Website |
| Impression | Nottingham/London | Google Ads, Shopping, Display | Integrated search strategies | impression.co.uk |
| Climb Online | Manchester | Google Ads, LinkedIn Ads, B2B | SaaS and long sales cycles | climblimited.co.uk |
| Hallam | Nottingham | Paid search, paid social, YouTube | Travel, retail, finance | hallaminternet.com |
| Atomic 212° | London | Omnichannel, programmatic, CTV | Enterprise brands | atomic212.com |
| Found | London | Profit-first PPC, Shopping | DTC and ecommerce | found.co.uk |
| Brainlabs | London | Google Ads, automation, analytics | High-spend accounts | brainlabsdigital.com |
| Distinctly | Bristol | Google Ads, Microsoft Ads | Mid-market companies | distinctly.co.uk |
| Kaizen | London | Amazon Ads, marketplace advertising | Multi-channel sellers | kaizen.co.uk |
| Loud Mouth Media | Belfast | Local service ads, call tracking | Service-based businesses | loudmouth-media.com |
| Blue Array | London | Creative testing, Meta, TikTok | Brands needing rapid iteration | bluearray.co.uk |
| Croud | London | Enterprise paid media, global campaigns | International brands | croud.com |
| Rise at Seven | Sheffield | Creative PPC, content-driven ads | Brands wanting viral potential | riseateven.com |
| Mojo Media Labs | Edinburgh | LinkedIn Ads, ABM | B2B technology companies | mojomedialabs.com |
| Push Group | Southampton | Google Shopping, feed optimization | Ecommerce retailers | pushgroup.co.uk |
| Tillison Consulting | London | LinkedIn Ads, B2B lead gen | Enterprise sales cycles | tillison.co.uk |
| Embryo | Manchester | Multi-channel integrated campaigns | Full-service digital needs | embryo.co.uk |
| Modo25 | London | Performance Max, creative testing | Google Ads innovation | modo25.com |
| Edit | London | Paid social, TikTok, creative | Youth-focused brands | editagency.com |
| Journey Further | Leeds | Data-driven PPC, analytics | Performance marketing | journeyfurther.com |
| Wolfgang Digital | London | Ecommerce scaling, CRO | Growing online retailers | wolfgangdigital.com |
This comprehensive table helps you quickly match your business requirements with the right agency expertise and specialization.
How to Choose the Right PPC Agency in the United Kingdom
Picking a PPC agency isn’t about finding the biggest name—it’s about finding the best fit. Here’s how to evaluate your options:
Define Your Goals: Are you optimizing an existing account or building from scratch? Do you need lead generation, ecommerce sales, or brand awareness? Clear objectives narrow your search.
Check Industry Experience: An agency that crushes it for SaaS might struggle with local services. Look for case studies in your sector.
Review Their Tech Stack: Ask what tools they use beyond Google Ads and Meta. Do they leverage GA4, Looker Studio, call tracking, or CRM integrations? Technical sophistication matters.
Evaluate Communication Style: Request a discovery call. How quickly do they respond? Do they speak in jargon or explain concepts clearly? You’ll be working with these people weekly.
Understand Pricing Models: Some agencies charge flat retainers, others take a percentage of ad spend. Neither is inherently better, but transparency is non-negotiable. Avoid agencies that won’t share their fee structure upfront.
Ask About Reporting: How often will you receive reports? What metrics do they prioritize? The best agencies tie campaign metrics directly to business outcomes.
Frequently Asked Questions
What does a PPC agency charge in the UK?
Most UK PPC agencies charge between 10–20% of monthly ad spend or a flat monthly retainer ranging from £1,000 to £10,000+, depending on account complexity and service level. Larger agencies managing enterprise accounts may negotiate custom pricing.
How long does it take to see results from PPC campaigns?
Initial data and directional insights typically appear within 2–4 weeks. Meaningful optimization and sustained performance improvements usually take 60–90 days as agencies gather conversion data, test variations, and refine targeting.
What’s the difference between Google Ads and Microsoft Ads?
Google Ads dominates search volume, capturing roughly 90% of UK searches. Microsoft Ads (Bing) offers lower CPCs and reaches an older, higher-income demographic. Many agencies recommend running both platforms for maximum coverage.
Should I hire a specialist PPC agency or a full-service digital agency?
If PPC is your primary growth channel, a specialist agency offers deeper platform expertise and faster optimization cycles. Full-service agencies work better when you need integrated strategies across SEO, content, social, and paid media.
What industries do UK PPC agencies typically serve?
Most UK PPC agencies serve ecommerce, B2B services, SaaS, finance, legal, healthcare, travel, and home services. Many specialize in 2–3 verticals where they’ve developed repeatable playbooks and industry-specific insights.
Conclusion
The right PPC agency transforms ad spend into predictable revenue. Whether you’re scaling an ecommerce brand, generating B2B leads, or launching in a competitive market, the agencies listed here have proven they can deliver.
Start by defining your goals and budget, then shortlist 3–5 agencies from this guide. Book discovery calls, review case studies, and ask tough questions about reporting and strategy.
If you’re ready to elevate your paid advertising performance, reach out to our team today. We specialize in building custom PPC strategies that align with your business objectives, no cookie-cutter solutions, just results.
